MKTG 410 WEEK 3 DISCUSSIONS LATEST-DEVRY
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MKTG 410 Week 3 Discussions Latest-DeVry
MKTG 410 Week 3 DQ Latest-DeVry
DQ 1 – IMC Objectives, Strategies, and Goals
What is the difference between objectives, strategies, and goals? How do these things improve our planning process?
DQ 2 – IMC Benchmarks and Budgets
Explain why it is so difficult to directly measure the impact of advertising on sales. What factors may inhibit this determination?