MKTG 410 PHASE 3 DISCUSSION LATEST-CTU

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MKTG 410 PHASE 3 DISCUSSION LATEST-CTU

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MKTG 410 Phase 3 Discussion Latest-CTU

MKTG410

MKTG 410 Phase 3 Discussion Board Latest-CTU

Deliverable Length: 2 Parts: See Assignment Details

Details:

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday.

NOTE: All submission posting times are based on midnight Central Time.

International Expansion Strategy

As you continue to develop your strategy, you begin to think about various implications of culture and customer adaptation from your previous research. Ultimately, cultural acceptance is going to drive whether your product is accepted in this new country.

Primary Task Response:

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following with your peers:

  • Should you consider a possible international strategic alliance to help with product acceptance based on the country’s culture? Why?
  • Discuss how an international strategic partner can help your company evaluate all possible and profitable supply chain options for the product.
  • Propose a possible partnership to help you introduce the product into this particular country.

Responses to Other Students:

Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

 

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