MKTG 410 INTERNATIONAL MARKETING FULL COURSE LATEST-CTU

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MKTG 410 INTERNATIONAL MARKETING FULL COURSE LATEST-CTU

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MKTG 410 International Marketing Full Course Latest-CTU

MKTG410

MKTG 410 Phase 1 Discussion Board Latest-CTU

Deliverable Length: 2 Parts: See assignment details

Details:

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday.

NOTE: All submission posting times are based on midnight Central Time.

Expanding Globally

Select a global company of your choice to develop an international marketing plan, and decide on one new product and a country for global expansion.

You will be working on developing the plan throughout the course.

You can choose a global company from this Web site:

.cnn.com/magazines/fortune/global500/2010/”>http://money.cnn.com/magazines/fortune/global500/2010/

Primary Task Response:

Within the Discussion Board area, write 400–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

After selecting your global company and one of its products for international expansion, discuss the country and why it fits your company’s brand. In your discussion, include the following:

  • Give a brief overview of the company and the product you have chosen.
  • Discuss the country you choose and how it fits your company’s brand.
  • How did ethnocentricity influence or not influence your decision?
  • Cultural and language implications need to be addressed in your decision.
  • Discuss market acceptance of the product based on the country’s economic development.

MKTG 410 Phase 2 Discussion Board Latest-CTU

Deliverable Length: 2 Parts: See Assignment details

Details:

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday.

NOTE: All submission posting times are based on midnight Central Time.

Economic Environment

Based on your research in Week 1, you have explored how a country’s global economic development is essential in promoting and distributing a product. This week, expand on details about your country’s economic development and any possible concerns that may affect doing business in this country.

Primary Task Response:

Within the Discussion Board area, write 400–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following with your colleagues:

  • How does the country’s economic environment affect potential business in your selected country, and why?
  • How does the economic growth of the country affect demand for your product, and why?
  • How will you distribute this particular product, and why?
  • How does technological development in this country contribute to opportunities to promote this product to your potential customers?

Responses to Other Students:

Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

  • What did you learn from your classmate’s posting?
  • What additional questions do you have after reading the posting?
  • What clarification do you need regarding the posting?
  • What differences or similarities do you see between your posting and other classmates’ postings?

MKTG 410 Phase 3 Discussion Board Latest-CTU

Deliverable Length: 2 Parts: See Assignment Details

Details:

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday.

NOTE: All submission posting times are based on midnight Central Time.

International Expansion Strategy

As you continue to develop your strategy, you begin to think about various implications of culture and customer adaptation from your previous research. Ultimately, cultural acceptance is going to drive whether your product is accepted in this new country.

Primary Task Response:

Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Discuss the following with your peers:

  • Should you consider a possible international strategic alliance to help with product acceptance based on the country’s culture? Why?
  • Discuss how an international strategic partner can help your company evaluate all possible and profitable supply chain options for the product.
  • Propose a possible partnership to help you introduce the product into this particular country.

Responses to Other Students:

Respond to at least 2 of your fellow classmates with at least a 100-word reply about their Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

MKTG 410 Phase 4 Discussion Board Latest-CTU

Deliverable Length: See Assignment Details

Details:

Reminder: Initial Discussion Board posts due by Wednesday, responses due by Sunday

Students will be expected to post their first initial discussion board posting by Wednesday of each week. Discussion posts will be graded and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Students are expected to post their responses to peers by Sunday.

NOTE: All submission posting times are based on midnight Central Time.

The discussion assignment for this week includes a review of the Key Assignment Outline completed by one of your classmates, as well as a substantial response to at least one other student.

Primary Task Response: Your first task is to post your own Key Assignment Outline to the discussion area so that other students are able to review your plan. Attach your document to the main discussion post, and include any notes you feel are appropriate. The purpose of this assignment is to help improve the quality of the Key Assignment Draft you will complete next week.

Respond to Another Student: Review at least 1 other student’s Key Assignment Outline and provide meaningful feedback. Refrain from general feedback, such as simply stating “good job.” Your feedback to other students is most helpful if you not only point out weak areas but also offer suggestions for improvement. The best feedback takes a three-stage approach to identify what was done well, weaknesses, and areas for improvement.

MKTG 410 Phase 5 Discussion Board Latest-CTU

Deliverable Length: 2 Parts: See assignment details

Details: Primary Discussion Response is due by Wednesday (11:59:59pm Central), Peer Responses are due by Sunday (11:59:59pm Central).

Summative Discussion Board

Review and reflect on the knowledge you have gained from this course. Based on your review and reflection, write at least 400–500 words on the following:

  • What were the most compelling topics learned in this course?
  • How did participating in discussions help your understanding of the subject matter? Is anything still unclear that could be clarified?
  • What approaches could have yielded additional valuable information?
  • Discuss how you will evaluate the effectiveness of the international marketing plan and why.
  • What monitoring methods would you suggest to track the success of the plan or identify areas for improvements quickly?
  • What do you hope to find out from the evaluation?

Responses to Other Students: Respond to at least 2 of your fellow classmates with at least a 100-word reply about his or her Primary Task Response regarding items you found to be compelling and enlightening. To help you with your discussion, please consider the following questions:

  • What did you learn from your classmate’s posting?
  • What additional questions do you have after reading the posting?
  • What clarification do you need regarding the posting?
  • What differences or similarities do you see between your posting and other classmates’ postings?

For assistance with your assignment, please use your text, Web resources, and all course materials.

MKTG 410 Phase 1 Individual Project Latest-CTU

8–10 PowerPoint slides with 100–150 slide notes plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis.

Develop a PowerPoint presentation organized as follows:

  1. Cultural Factors

o Slide 1: Briefly describe the country’s history and its relevance to its current cultural state today.

o Slide 2: Identify customer demographic trends that are related to business activities in this particular country.

o Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly influence business there.

o Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your product in this country.

o Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s product.

  1. Competitive Analysis

o Slide 7/8: Analyze the industry in this particular country. Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see.mplans.com/how-to-perform-a-swot-analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.

o Slide 8/9: Based on what you learned in the competitive research, apply the four Ps of marketing to your specific product by outlining the following:

  • Product (the features and benefits of the product)
  • Place (one possible outlet to sell the product in this particular country)
  • Price (one price strategy to consider in this particular market based on your competitive analysis)
  • Promotion (one promotional strategy to consider in appealing to your new global customers)

o Slide 9/10: Conclusion: Based on everything you researched, present a brief analysis of any similarities between the domestic and international markets, any particular challenges and how you will manage those challenges in your selected country.

MKTG 410 Phase 2 Individual Project Latest-CTU

8–10 PowerPoint with 100–150 slide notes plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

As a follow-up to the information presented last week, the board of directors is asking for another brief presentation to help assess the economic, political, and legal environments of your selected country. The economy, along with political and legal issues, affect the viability of doing business in this particular country. While these are uncontrollable environmental variables, understanding these issues and how they impact the marketing plan is essential.

Develop a brief presentation assessing the economic, legal, and political environments of your country.

Environmental Factors

  • Slide 1:Briefly describe the country’s history and its relevance to its current political, economic, and legal environment.
  • Slide 2:Describe the country’s government and any recent political developments that could affect doing business in this country.
  • Slide 3:Analyze the government’s activities regarding foreign investment in the country.
  • Slide 4:Identify any potential formal trade barriers that can affect your marketing strategy.
  • Slide 5:Identify any legal activities related to this country that can affect your business operations there.
  • Slide 6:Analyze any government, finance, and tax considerations that affect doing business in this particular country.
  • Slide 7/8:Evaluate the targeted country’s technological infrastructure and how this will impact your ability to promote, price, and distribute your product as efficiently and effectively as possible.
  • Slide 8/9:Explain and justify the demand for your product in this country and why you believe it will turn a profit for the company.
  • Slide 9/10:Write a final conclusion about why this country is the best choice for promoting your company’s product based on external factors related to the country’s economic, political, and legal infrastructure.

MKTG 410 Phase 3 Individual Project Latest-CTU

800–1,000 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Based on your previous research about the country’s economic development, the board has asked you to evaluate financial risks in doing business in this expanded marketplace. Competitive advantage is something that needs to be explored in this new market with the best possible implementation of strategies to differentiate a new product among new customers. In addition to strategic alliances, joint ventures, and other partnership opportunities, some companies prefer to operate within the selected country’s infrastructure versus from the home country’s headquarters.

As part of the evaluation, look at 3 international marketing models relative to your product. These include ethnocentric, geocentric and polycentric models.

This proposal will look at two sections:

(1) International business model and strategy considerations, and

(2) Pricing strategies.

Include the following information in this proposal:

International Business Model and Strategy Considerations

  • Describe 2 reasons why your company’s product should be introduced in this particular country.
  • Research and describe the 3 international business models’ 3 dimensions—polycentric, ethnocentric, and geocentric. For more information, click here:.businessmate.org/Article.php?ArtikelId=12″>http://www.businessmate.org/Article.php?ArtikelId=12
  • Research and explain an international business strategy that can be applied to your company. For additional information, read more about these strategy options here: .businessmate.org/Article.php?ArtikelId=13″>http://www.businessmate.org/Article.php?ArtikelId=13. Discuss why this is the best international strategy for your particular company and product.
  • Decide which one could work best for gaining comparative advantage with your company’s product in this new market. Comparative advantage occurs if the country or company experiences the lowest opportunity cost in producing the good. Justify why this model is best for your company’s product.

International Product Pricing

  • Research and explain 2 pricing strategies that would help your brand be as visible as possible in the new market.
  • Explain how you will incorporate the pricing strategies into your promotional plan that you are working on next week.

MKTG 410 Phase 4 Individual Project Latest-CTU

2,000–2,500 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:

Add the marketing plan section, which should include the following:

  • Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
  • Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
  • Develop the pricing strategy.

Develop your client’s international marketing plan.

It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:

Executive Summary: This summarizes major points of the plan.

Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.

Cultural Analysis: Briefly describe how the product fits your selected country’s culture.

o Include the following information about expansion into your particular country:

Geographic Research

Target Market Population and Demographics

Economic Research

Legal Research

Political Research

Government Considerations

Language Considerations

Competitive Analysis: Include information about the brand’s competition.

o The 4 Ps of marketing

o Industry information

Marketing Plan

o Marketing Objective

o Global Positioning Strategy

o Product Differentiation

o Advertising and Promotional Strategy

o Distribution Strategy

o Pricing Strategy

References and Appendices

MKTG 410 Phase 5 Individual Project Latest-CTU

2,000–3,000 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

  1. Review the recommendations of your instructor and peers about your key assignment draft. Make revisions based on their suggestions. Then, add the following to your final draft:

Evaluation

Measuring Effectiveness

Final Recommendations

Conclusion

  1. Finalize your executive summary as well. Add the summary to highlight key points of the plan.

Please submit your assignment.

For assistance with your assignment, please

 

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