MKTG 410 COMPLETE WEEK ASSIGNMENTS PACK LATEST-CTU

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MKTG 410 COMPLETE WEEK ASSIGNMENTS PACK LATEST-CTU

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MKTG 410 Complete Week Assignments Pack Latest-CTU

MKTG410

MKTG 410 Phase 1 Individual Project Latest-CTU

8–10 PowerPoint slides with 100–150 slide notes plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Your company’s board of directors is interested in the international marketing plan proposal and has asked you to do a cultural audit. Your audit will explore two main areas: (1) cultural factors related to doing business in this particular country, and (2) a competitive analysis.

Develop a PowerPoint presentation organized as follows:

  1. Cultural Factors

o Slide 1: Briefly describe the country’s history and its relevance to its current cultural state today.

o Slide 2: Identify customer demographic trends that are related to business activities in this particular country.

o Slide 3/4: Briefly discuss customers and traditions of the country’s citizens and how these can possibly influence business there.

o Slide 4/5: Identify and discuss language issues and any other cultural implications of introducing your product in this country.

o Slide 6: Provide an assessment of the geographic region and why this is a good fit for your company’s product.

  1. Competitive Analysis

o Slide 7/8: Analyze the industry in this particular country. Perform a SWOT analysis. For more on how to conduct a SWOT analysis, see.mplans.com/how-to-perform-a-swot-analysis/”>http://articles.mplans.com/how-to-perform-a-swot-analysis/.

o Slide 8/9: Based on what you learned in the competitive research, apply the four Ps of marketing to your specific product by outlining the following:

  • Product (the features and benefits of the product)
  • Place (one possible outlet to sell the product in this particular country)
  • Price (one price strategy to consider in this particular market based on your competitive analysis)
  • Promotion (one promotional strategy to consider in appealing to your new global customers)

o Slide 9/10: Conclusion: Based on everything you researched, present a brief analysis of any similarities between the domestic and international markets, any particular challenges and how you will manage those challenges in your selected country.

MKTG 410 Phase 2 Individual Project Latest-CTU

8–10 PowerPoint with 100–150 slide notes plus a title, introduction, and reference slide

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

As a follow-up to the information presented last week, the board of directors is asking for another brief presentation to help assess the economic, political, and legal environments of your selected country. The economy, along with political and legal issues, affect the viability of doing business in this particular country. While these are uncontrollable environmental variables, understanding these issues and how they impact the marketing plan is essential.

Develop a brief presentation assessing the economic, legal, and political environments of your country.

Environmental Factors

  • Slide 1:Briefly describe the country’s history and its relevance to its current political, economic, and legal environment.
  • Slide 2:Describe the country’s government and any recent political developments that could affect doing business in this country.
  • Slide 3:Analyze the government’s activities regarding foreign investment in the country.
  • Slide 4:Identify any potential formal trade barriers that can affect your marketing strategy.
  • Slide 5:Identify any legal activities related to this country that can affect your business operations there.
  • Slide 6:Analyze any government, finance, and tax considerations that affect doing business in this particular country.
  • Slide 7/8:Evaluate the targeted country’s technological infrastructure and how this will impact your ability to promote, price, and distribute your product as efficiently and effectively as possible.
  • Slide 8/9:Explain and justify the demand for your product in this country and why you believe it will turn a profit for the company.
  • Slide 9/10:Write a final conclusion about why this country is the best choice for promoting your company’s product based on external factors related to the country’s economic, political, and legal infrastructure.

MKTG 410 Phase 3 Individual Project Latest-CTU

800–1,000 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

Based on your previous research about the country’s economic development, the board has asked you to evaluate financial risks in doing business in this expanded marketplace. Competitive advantage is something that needs to be explored in this new market with the best possible implementation of strategies to differentiate a new product among new customers. In addition to strategic alliances, joint ventures, and other partnership opportunities, some companies prefer to operate within the selected country’s infrastructure versus from the home country’s headquarters.

As part of the evaluation, look at 3 international marketing models relative to your product. These include ethnocentric, geocentric and polycentric models.

This proposal will look at two sections:

(1) International business model and strategy considerations, and

(2) Pricing strategies.

Include the following information in this proposal:

International Business Model and Strategy Considerations

  • Describe 2 reasons why your company’s product should be introduced in this particular country.
  • Research and describe the 3 international business models’ 3 dimensions—polycentric, ethnocentric, and geocentric. For more information, click here:.businessmate.org/Article.php?ArtikelId=12″>http://www.businessmate.org/Article.php?ArtikelId=12
  • Research and explain an international business strategy that can be applied to your company. For additional information, read more about these strategy options here: .businessmate.org/Article.php?ArtikelId=13″>http://www.businessmate.org/Article.php?ArtikelId=13. Discuss why this is the best international strategy for your particular company and product.
  • Decide which one could work best for gaining comparative advantage with your company’s product in this new market. Comparative advantage occurs if the country or company experiences the lowest opportunity cost in producing the good. Justify why this model is best for your company’s product.

International Product Pricing

  • Research and explain 2 pricing strategies that would help your brand be as visible as possible in the new market.
  • Explain how you will incorporate the pricing strategies into your promotional plan that you are working on next week.

MKTG 410 Phase 4 Individual Project Latest-CTU

2,000–2,500 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

In addition to organizing sections of the marketing plan that you have been working on for your expansion, you do the following this week:

Add the marketing plan section, which should include the following:

  • Identify 1 promotional strategy and advertising message that you recommend to differentiate your particular brand.
  • Establish where the product will be available, naming at least 3 distribution outlets, with one being an online storefront.
  • Develop the pricing strategy.

Develop your client’s international marketing plan.

It’s time to polish the international marketing plan from Weeks 1–3. The plan will include the following sections:

Executive Summary: This summarizes major points of the plan.

Introduction: Include a brief explanation of the company, product, and the country chosen for global expansion.

Cultural Analysis: Briefly describe how the product fits your selected country’s culture.

o Include the following information about expansion into your particular country:

Geographic Research

Target Market Population and Demographics

Economic Research

Legal Research

Political Research

Government Considerations

Language Considerations

Competitive Analysis: Include information about the brand’s competition.

o The 4 Ps of marketing

o Industry information

Marketing Plan

o Marketing Objective

o Global Positioning Strategy

o Product Differentiation

o Advertising and Promotional Strategy

o Distribution Strategy

o Pricing Strategy

References and Appendices

MKTG 410 Phase 5 Individual Project Latest-CTU

2,000–3,000 words

Details:

Weekly tasks or assignments (Individual or Group Projects) will be due by Monday and late submissions will be assigned a late penalty in accordance with the late penalty policy found in the syllabus.

NOTE: All submission posting times are based on midnight Central Time.

  1. Review the recommendations of your instructor and peers about your key assignment draft. Make revisions based on their suggestions. Then, add the following to your final draft:

Evaluation

Measuring Effectiveness

Final Recommendations

Conclusion

  1. Finalize your executive summary as well. Add the summary to highlight key points of the plan.

Please submit your assignment.

For assistance with your assignment, please

 

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