HOSP 330 DeVry Entire Course

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HOSP 330 DeVry Entire Course

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HOSP 330 DeVry Entire Course

HOSP330

HOSP 330 DeVry Entire Course

HOSP 330 DeVry Week 1 Discussion 1

What type of events do event professionals manage? List some possible events that you have witnessed or in which you participated. Do you think they were well planned and managed? What made them special? What made them memorable? Challenge your classmates–did you attend a similar event or even the same one?

 

HOSP 330 DeVry Week 1 Discussion 2

After reading the text, do you think timing is the most important aspect of event planning? Why? Why not? Do you think space and tempo are more important? If you had to choose ONE as the most important, which would you choose and why? Why is it superior to the others?

 

HOSP 330 DeVry Week 2 Discussion 1

What are the special needs of your guests during an event? As an event manager how would you satisfy the special needs of the guests?

 

HOSP 330 DeVry Week 2 Discussion 2

What policies and procedures would you include in recruiting and orientating your event staff and volunteers? What procedures would you use to motivate you event staff and volunteers?

 

HOSP 330 DeVry Week 3 Discussion 1

Give some examples on how you would orient, train, and educate your event staff. How would you, as an event manager, motivate and inspire your staff and the volunteers?

 

HOSP 330 DeVry Week 3 Discussion 2

Explain some ways that an event budget can be managed for a project. Think about a small event with a small budget versus a large event with a large budget and the methods you could employ. Please provide examples.

 

HOSP 330 DeVry Week 4 Discussion 1

How would you, as an Event Manager, deal with acquiring vendors for your events? What would be the proper steps?

 

HOSP 330 DeVry Week 4 Discussion 2

Select and explain one element of managing an on-site event production. How does it enhance or diminish the event or function?

 

HOSP 330 DeVry Week 5 Discussion 1

What kind of risk management procedures would you set in place for an event? What risks can you plan for? How can you mitigate them prior to or during an event?

 

HOSP 330 DeVry Week 5 Discussion 2

Compare and contrast ethics, law, and morals. Give an example in relation to an event of what you consider unethical and against the law, and your personal views on morals.

 

HOSP 330 DeVry Week 6 Discussion 1

The five Ps of marketing are Product, Promotion, Price, Public Relations, and Place. Which do you think is the most importantP in advertising and marketing an event? Yes, they’re all important; what I want to know is on which would you put the most emphasis and why.

 

HOSP 330 DeVry Week 6 Discussion 2

Explain the role, scope, and potential of online consumer-generated media to advance your event. How would you maximize Internet marketing opportunities?

 

HOSP 330 DeVry Week 7 Discussion 1

Describe some current and future technology trends in event management. What would be a perfect event management solution?

 

HOSP 330 DeVry Week 7 Discussion 2

Describe some of the less-than-obvious career choices you have in event management. What are some of the subfields in event management?

 

HOSP 330 DeVry Week 1 Assignment

Reading Chapter 1:

Welcome to Planned Events

Reading Chapter 2:

Models of Global Planned Events

Assignment – Case Study

Case: You are the event leader for a statewide exposition being held in the capital of your state. This will be a 3-day event in the middle of summer and will have indoor and outdoor venues focusing on the strong industries of your state. Your contract requires you to completely create and implement the entire event with 2 years’ notice. The event needs a lot of creativity and organization. The event needs to focus on both young and old participants.

There are two parts to this assignment.

First: Mind map the event – see figure 2.7 on page 48 of your text. Create a similar mind map listing and fully answering the why, who, when, where, and what questions. In this week’s lecture, you’ll find an example of a mind map that will help you with this assignment.

Second: What tasks will you perform in each of the five stages (research, design, planning, coordination, and evaluation)? Elaborate on each stage and task.

Go beyond the text . . . include Internet or library research, and be sure to include references in your paper (this can be an additional page beyond the page-count criteria).

Submit your assignment to the Week 1 Assignments Dropbox located on the silver tab at the top of this page.

 

 

HOSP 330 DeVry Week 2 Assignment

Details:

Submit a 2–3 page (double-spaced) paper describing how you would use a focus group to establish the correct design of an event (you may use any event of your choice). Focus on the five senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission. Click

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Here for more details about this assignment.

Submit a 600-word paper describing how you would use a focus group to establish the correct design of an event (you can use any event of your choice). Focus on the five-senses in this analysis. How would you use this focus group? What types of questions would you ask? How would you conduct the focus group? These are just some questions to answer in your submission.

Category Points Weighting Description
Understanding 20 44% Demonstrate a strong grasp of the process in the use of focus groups using the five senses to determine the design of an event. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.
Analysis 20 44% Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of utilizing a focus group in determining an event design.
Execution 5 11% Prepare a paper that is organized, concise, coherent, and can be easily read and understood.
Total 45 100% A quality events design analysis will meet or exceed all the above requirements.

 

Best Practices

Introduction –Use a header on your paper. This will indicate you are introducing your paper. The purpose of an introduction or opening:

  1. Introduce the subject and why the subject is important.
  2. Preview the main ideas and the order in which they will be covered.
  3. Establish a tone of the document.

Include in the introduction a reason for the audience to read the paper. Also, include an overview of what you are going to cover in your paper and the importance of the material. (This should include or introduce the questions you are asked to answer on each assignment.)

Body of Your Report – Use a header titled with the name of your project. Example: “The Development of Hotel X – A World Class Resort”. Then proceed to break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Break out each main idea you will use in the body of your paper. Show some type of division like separate sections that are labeled; separate group of paragraphs; or headers. You would include the information you found during your research and investigation.

Summary and Conclusion – Summarizing is similar to paraphrasing but presents the gist of the material in fewer words than the original. An effective summary identifies the main ideas and major support points from the body of your report. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.

Work Cited – Use the citation format as specified in the Syllabus. APA format required.

 

HOSP 330 DeVry Week 5  Assignment You Decide

YOU DECIDE Scenario, Your Role, Key Players

Scenario

You are standing by the loading dock with sweat dripping down your brow. As dozens of trucks and other vehicles line up for what seems like miles in the distance. As the sun continued to beat down on the loading dock, the union representatives begin to exchange words with you about who has had the jurisdiction of work. Finally, you glanced at your watch and realized that the loads-in for the event was running two hours behind schedule, thus incurring thousands of dollars in overtime charges. And this was only the beginning of trials for the trade show. Once the doors to the exhibition opened, hundreds of buyers streamed in and promptly clogged the aisles on one side of the exhibit floor. For nearly four hours, buyers virtually ignored exhibitors on the other side of the exhibit floor. A few minutes after the exhibition began. Several exhibitors complained to you that the other exhibitors were playing loud music and stepping into the aisles to bring people into their booths.

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Your Role

You are the Event Leader for a tradeshow and exhibition.

Key Players

John Reed Legal Counsel for the Exhibition Center Fred Meyers Union Representative of the Exhibit Hall Sam Smith Exhibition Manager

Assignment

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario.

You can return and review this scenario again at any time.

YOU DECIDE Activity

  1. What should be included in the exhibitor’s policies, procedures, and practices, and regulations?
  2. How do you design the exhibit floor to avoid crowding, gridlock, and other crowd control issues?
  3. What do you do if an exhibitor violates regulations?
  4. How do you communicate effectively with union workers?
  5. What are some creative solutions to ensure that buyers visit underutilized areas of the exhibit area?

Note to the student: You are being graded on your demonstration of reasoning, critical thinking, and analytical abilities in applying what you are learning about market research. If you use your text or outside sources of information, please provide in-text citations and references using APA or MLA formatting.

 

HOSP 330 DeVry Week 6 Assignment

Sample Event Marketing Plan

  1. Executive Summary of the Event
  2. Market Review of the Event
    • o What are the trends?
    • o What are your market segments?
    • o Who will be your target market primary/secondary?
  • Competitive Review of the Event
  1. SWOT Analysis
  2. Goals and Objectives
    • o Sales objectives and marketing objectives
  3. Strategies (The five Ps)
    • o Positioning
    • o Product
    • o Pricing
    • o Promotion
    • o Place
  • Action Plan and Implementation
    • o Media plan / Internet
    • o Budget
    • o Schedule of Event
    • o Assignments
  • Evaluation
    • o Lead tracking systems
    • o Customer Surveys
    • o Vendor Surveys

Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week’s assigned text readings. A sample event marketing plan is posted in Doc Sharing. Some questions to ask include the following.

  • How will you advertise?
  • Where will you advertise?
  • What is your target market?
  • How much are you willing to spend on advertising for your event?

The paper should be minimum of 750 words, APA format, using at least 3 authoritative, outside references (anonymous authors/webpages are not acceptable).

Category Points Weighting Description
Understanding 20 44% Demonstrate a strong grasp of creating an online marketing plan for an event or to advertise as an event planner. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.
Analysis 20 44% Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of an online marketing plan.
Execution 5 11% Prepare a paper that is organized, concise, coherent, and can be easily read and understood.
Total 45 100% A quality online marketing plan will meet or exceed all the above requirements.

 

 

HOSP 330 DeVry Week 7 Assignment You Decide

Scenario, Your Role, Key Players

Sometimes an event has many planners and organizers. This is true in the case of this year’s graduation luncheon for a graduate program. Each year for the past three years, a graduate school at a small regional university held an event for its winter graduates. There is a luncheon on campus to recognize the graduates, give them a chance to assemble, and present them with a small gift as they continue their lives beyond the university. However, because of an unclear organizational chart, this led to miscommunications and dropped balls in managing this event. When the structure of the planning group is unclear or unknown, as it was in this case, important details such as the nomination of a graduation speaker can be missed.

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Your Role

You are the event representative for the university and need to make sure the university employees responsible for various functions of the event work closely with the event coordinator that was hired. This is to ensure that the event comes together in a timely basis and meets all the various stakeholders’ requirements.

The people below have expressed their feelings and thoughts on this issue. Review them carefully before doing the activity.

Players

Raymond Burke University Student Services Representative Jane Teller Student Representative David Smith Event Coordinator

Assignment

Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.

If you are finished reviewing this scenario, close this window and return to this Week’s You Decide tab, in eCollege, to complete the activity for this scenario. You can return and review this scenario again at any time.

Activity

Based on the information above, write a short report to address the following issues:

  1. How can the university clearly identify who is in charge of planning the luncheon when it arranges for next year’s event
  2. What type of efficient organizational chart would you recommend for such events in an academic environment?
  3. What other techniques would be helpful to save, track, and retrieve in the event history?
  4. How would you create a checklist for the various elements of the event?

In your response be sure to incorporate what you perceive to be the goals of your organization and how they would impact your decision.

Note to the student: Provide an APA formatted paper that includes at least 1000 words that outlines your decision. Include at least 2 supporting outside sources – outside of our course material and outside of your own experience. Place your response in the designated Dropbox.

 

 

HOSP 330 DeVry Midterm Exam

Question 1. Question: (TCO 1) One of the key psychographic changes in event guests is _______.

  • more desire for participation
  • more interest in greener events
  • fewer smokers
  • All of the above

Question 2. Question: (TCO 2) One type of qualitative event management research includes conducting _______.

  • surveys
  • focus groups
  • intercept interviews
  • None of the above

Question 3. Question: (TCO 3) To encourage volunteers to continue to support your event, you must include _______.

  • rewards
  • cash
  • free use of cars
  • none of the above

Question 4. Question: (TCO 4) When budgeting the income for your event, you should _______.

  • over-project potential revenue
  • under-project revenue because there are many exogenous variables
  • get advice from your volunteers
  • use your gut feelings

Question 5. Question: (TCO 5) The first phase in the Event leadership process is _______.

  • design
  • planning
  • research
  • evaluation

Question 6. Question: (TCO 6) One way to reduce cost is to _______.

  • automate the registration processes
  • fire all staff
  • replace all staff with volunteers
  • All of the above

Question 1. Question: (TCO 6) Briefly explain the use of a production schedule during an event.

Question 2. Question: (TCO 6) Name and explain five criteria you can use to select the best caterer for your event. Explain why they are important.

Question 3. Question: (TCO 2) List and briefly explain the design phase of the Event Management Process.

Question 4. Question: (TCO 2) List and briefly explain the research phase of the Event Management Process.

Question 5. Question: (TCO 5) Explain what process you would use to reduce costs for an event function.

Question 6. Question: (TCO 1) Identify six new and emerging career opportunities in this growing field and briefly discuss the background and experience typically required.

Question 7. Question: (TCO 2) Explain the five-card draw: Playing the five senses. How does this benefit the event planner?

 

HOSP 330 DeVry Final Exam

Question 1. Question: (TCO 1) Explain the event subfields that an event manager may pursue in his or her career. Show and explain the subfields. If you decided to pursue event management as a career, which particular subfield would you be interested in and why?

Question 2. Question: (TCO 2) Define and explain the five senses (five-card draw). Analyze which sense you feel is the most important during an event and defend that answer. In other words, which sense would you focus on more during an event and why not the others?

Question 3. Question: (TCO 3) Show and explain the flow in the process in developing policies, procedures, and practices in an event. Explain the benefits of developing policies, procedures, and practices to the event manager and other stakeholders of the event.

Question 4. Question: (TCO 4) Explain how you negotiate the best terms for accounts payable. Examine the typical accounts payable customs in the event industry. How can you negotiate accounts payable?

Question 5. Question: (TCO 5) Explain the different styles of event leadership. Given an event such as the Special Olympics, evaluate which style you believe is best to possess/follow and explain why.

Question 6. Question: (TCO 8) Compare and contrast a cross promotion, a street promotion, and a stunt, and how they are similar and different. Explain how you use them to draw attention to your event. Show why these are effective marketing tools.

Question 7. Question: (TCO 7) Examine what options you have in arranging organized activities within an event. Show and explain what you should consider when planning and coordinating organized events. Give some practical examples of organized activities. Explain the benefits to an event planner of incorporating activities into an event plan.

Question 8. Question: (TCO 9) Examine permitting and licensing of an event. Show and explain the various aspects of permitting and licensure. Explain the various areas that exist within permits and licensure. Explain the benefits to an event planner.

Question 9. Question: (TCO 11) Explain the advantages and disadvantages of using technology in your event. Show a detailed list of examples of technology that could be used effectively in the event industry. Explain the benefits of these technologies to an event planner. Examine the application of this technology.

Question 10. Question: (TCO 10) Explain why corporate social responsibility is important in the event industry. Examine how you would contribute to the evolution of corporate social responsibility in for your future events.

Question 11. Question: (TCO 6) Examine how an event planner develops appropriate resources from various supplies and vendors. Show and explain how you would locate event resources. Discuss how you might prepare RFPs (request for proposals). Explain how managing resources benefits the event planner.

 

 

HOSP 330 DeVry Course Project

EVENT PLAN

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Objective

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Apply concepts learned in class to develop a real-world event plan.

Guidelines

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  • Papers must be a minimum of 3,000 words
  • Follow APA standards for formatting, citations, and reference page.
  • Even though this is not a scientific-type writing assignment, and is mostly creative in nature, references are required. The final project should contain at least 6 authoritative, outside references (anonymous authors or web pages are not acceptable).
  • All DeVry University policies are in effect, including the plagiarism policy.
  • Any questions about this paper may be discussed in the weekly Q&A forum.
  • The course project is worth a total of 190 points, which is submitted in two assignments.
    • Event Draft Budget, 45 points (week 3)
    • Final Project, 145 points (week 7)
  • Papers will be graded on quality of research topic, documentation and formatting, organization and cohesiveness, editing, and most importantly, the quality of the content.

Project Information

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Over the next 7 weeks, you will be building your Course Project. This should be an original event created for this class; do not use an event that you may have previously planned. The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that’s big enough to be detailed properly and small enough to be completed within 7 weeks! In other words, do not choose the Olympics (too big) or your company’s annual Christmas Party (too small)!

You are the Event Leader and planner of your event, and your course project should encompass the following items in the following sequence (use this as an outline for your project).

  1. Title page
  2. Table of content
  3. Introduction
  4. Expectations of the event planners, client, attendees, and other stakeholders. What are their goals? Then, review how you will meet those goals.
  5. Describe the concept and theme that you have selected based on the stakeholders’ expectations. Present any background or facts that will enable the reader to clearly understand the issues. Explain why you chose that concept and theme, and how it supports the goals of the event. Include the number of attendees, exhibitors (if any), location, date, staff, and any sub-events, as appropriate.
  6. Prepare the event budget and describe how you will realistically acquire needed funds (if through sponsorship, attendance, etc). Also include if this is a for-profit, break-even, or not-for-profit event.
  7. Review the contracts, permits, and ethical issues you may encounter. Explain any potential legal implications.
  8. Choose a location for this event. Research the Internet for various possibilities. Give a brief analysis and description of the location. Include a detailed description of décor, furniture, fixtures, or any special requirements.
  9. Describe how you will set this event. Include a timeline, which works backwards from the start time detailing the load-in factors and set-up times.
  10. Explain how you plan to market the event. How would you create interest with the potential attendees of the event? What type of pre-event communications might be used to motivate the guests or attendees?
  11. How will your guests or attendees be arriving? How are they traveling to the event? How will they be greeted when they arrive to the event site?
  12. Describe the event atmosphere and physical environment at the event site. Explain the venue at the event site.
  13. Describe your plan for any food or beverages served at the event: menu, serving style. Explain how the menu and serving style correlate with the concept and theme of the event.
  14. Describe your plan for activities at the event. Thoroughly explain the activities and what you require for this event. What type of entertainment will you have? An event is like a theatrical play; it has a plot, message, and characters (event components).
  15. When an event is over, all that is left are memories. What amenities might you give to your guests; a giveaway that will provide a tangible memory?
  16. Review the vendors you will be using to handle aspects of your event (such as catering).
  17. Detail technology you will be using — audio/visual, interactive, communications, or other special technology required for your event.
  18. Review safety and security policies, and procedures you would incorporate into the event.
  19. What accommodations do you need for special needs of your guests?
  20. Detail how you would manage the cleaning and breakdown of the event.
  21. Include a summary and/or conclusion for your project.
  22. Include a reference page.

Milestones (See Syllabus for Due Dates)

  • Week 2(not graded, but required): In the discussion topic “Final Course Project Topic,” post your suggested event. Please provide the name of the event and a review of your concept and theme. As you consider your course project, you should think about what types of events that interest you the most and events with which you have the most experience. For example, if you attended a large number of trade shows, you might want to develop a trade show concept, or you may have enjoyed social events like weddings or alumni meetings. Ask yourself: what event concepts do I feel most comfortable in developing? The answer is probably a good place to start in developing your concept.
  • Week 3: Prepare a rough draft of your event project (45 points). The budget must match the event plan you are considering. The budget will include the necessary labor and materials to run and manage your event. Include total costs for the event and revenue required to support the event with expected profits. The use of the budgetary form provided in Doc Sharing will assist you in covering the event budget requirements.
  • Week 7: Final paper is due (145 points). The Course Project will be your own event, to include key theoretical elements from this course. In general, you want to focus on an event that is big enough to be detailed properly and small enough to be completed within 7 weeks.

Grading Rubrics

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The course project is worth a total of 190 points, which is submitted in two assignments.

Assignments                                                 Points

Event Budget Draft (Week 3)                         45

Final Project, 145 points (week 7)                  145

The Event Budget Draft grading rubric

The event budget draft must be completed in full for your event. The budget must match the event plan you are considering.

  • Briefly discuss the theme of the event you selected.
  • The budget will include the necessary labor and materials to run manage your event
  • Total costs for the event
  • Revenue required to support the event
  • Your expected profits

The use of the budgetary form provided will assist you in covering the requirements of preparing your event budget.

The Final Project grading rubric

Category Points % Description
Documentation and Formatting 15 10% Completion of entire paper to include and address all topic sections within the Project. Please see the list of requirements in the outline in the Course Project Tab in the Course Home.
Organization and Cohesiveness 15 10% A quality Project will include an introduction based upon a well formed project statement. The logical order of the content will be derived from the project statement. The content will be properly subdivided into sections derived from the outline. In a quality Project, the conclusion will summarize the previously presented content, and will complement the thesis statement from the introduction.
Editing 15 10% A quality Project will be free of any spelling, punctuation, or grammatical errors. Sentences and paragraphs will be clear, concise, and factually correct.
Content 100 69% A quality Project will have significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged. A quality Project will employ the sound use of reasoning and logic to reinforce conclusions. It is required that each topic listed in the outline requirements in the Course Project Tab in the Course Home must be adequately covered with good content and quality.
Total 145 100% A Quality Project will meet or exceed all the above requirements.

 

Best Practices

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  • Table of Content – List the main sections and the pages in which they are located. Illustrations should be included separately.
  • Introduction –This introduces the content of your paper to include why the subject is important, previews main ideas in the order in which they will be covered, questions that will be asked and answered, and establishes a tone for the document. An introduction also provides a reason for the audience to read the paper.
  • Body of Your Report – Use a title with the name of your project; for example: “The Development of Hotel X – A World Class Resort.” Then, break out the main ideas. State the main ideas, state major points in each idea, provide evidence. Show some type of division like headings for separate sections. You would include the information you found during your research and investigation. Follow the outlined provided above.
  • Conclusion – An effective conclusion summarizes the main ideas and supports major points from the paper. Minor details are left out. Summarize the benefits of the ideas and how they affect the tourism industry.
  • References – APA format.

Tips on Preparing an Academic Paper

  1. Apply a three-step process of writing: Plan, Write, and Complete.
  2. Prepare an outline of your research paper before you go forward (one is provided above).
  3. Complete a first draft, and then go back to edit, evaluate, and make required changes.
  4. Use visual communication to further clarify and support the written part of your report. You could use example graphs, diagrams, photographs, flowcharts, maps, drawings, animation, video clips, pictograms, tables, and Gantt charts. Remember, these items should enhance a paper vs. dominate.